Knowledge Base

Targeting

Reports

Payment

White-Label

TroubleShooting

FAQ's

Campaign

Internal

Structure – SDR Training

General Overview & Product Understanding

Understanding of the industry

  • How does Advertising work?
  • How Online Advertising Works?
  • How Online Advertising has evolved?
  • Major Players of the Online Advertising
    • Google
    • Facebook
    • Flipkart, Amazon, Snapdeal, etc…
    • Premium Publishers – Quora, TikTok, etc..
    • The Other whole Internet
  • What is a Media Plan and its components?
  • Size of the Digital Advertising Industry
    • Global
    • US
    • India
    • UK
  • Stakeholders of Online Advertising
    • Advertiser / Direct Marketers
    • Media Houses / Publishers
    • Agencies
    • Ad Networks
    • DSP
    • Trading Desk
    • SSP/Ad Exchanges
    • Advertising Support Tools

What does IngeniousPlex offer?

Ingenious Plex is a Digital Advertising Cloud Platform, it helps marketers and agencies in placing ads on various publishers/digital media websites and apps across the internet.

  • How does it works with Direct Advertisers and benefits them?
  • How does it work with the Advertising Agency and benefits them?

What is our USP


Product Knowledge – Platform Overvie

  • Types of Accounts Available – Advertiser / Agency
  • How to sign up and its working (screenshots will be added)
  • Structure of the Platform – Agency > Sub Advertiser > Creative > Campaigns
  • How does the platform work
  • How to create a campaign
  • How to add funds
  • How to add creatives
  • So on and so forth…

Calling

Script – Agency
Script – Advertiser
FAQs – That prospects may ask over the call


Emailers

Intro Mail
Follow Up

Demo Mail
Follow Up

Post Demo Mail
Follow Up

Missed Demo Mail
Follow Up

Miscellaneous
– With full pricing details
– Any other special requirements asked over the call


LinkedIn

Connection request message
Intro Message
Follow up 1
Follow up 2

Miscellaneous
– Any condition where the representative isn’t sure of the answer


WhatsApp

Intro message (if required)
Demo message
Missed demo message


Other Material

– Flow of prospect nurturing & follow-up
– Basics of creating a LinkedIn profile
– Sample content to add in their profile
– Basic etiquettes of Zoom call
– Supporting PPTs that may be required (company profile, demo PPT, etc)

Related Articles

How to Add New Users and View List of Users for Agency?

An agency can create 3 types of new users for every agency. Let's first take a look at how an agency can create a new user and then further understand what each account role does. Note:- Advertiser - Client of the Agency User - Body of Agency (Partner and Employees of...

How to view daily spends and current balance in IngeniousPlex?

There are 2 types of accounting tabs for an Agency. Take a look at the following steps to keep a clear account of your daily spends as an agency as well as understand how much is the campaign spends by the advertisers Agency accounting Adding funds Step 1: Click on My...

How can I create list management for targeting in the campaign?

Step 1: Go to List Management in the navigation pane on the left Select the parameter for which you want to make the list For Audience List Click on New Audiences. Set the Audience name, Advertiser, Membership duration and Tag type for the audience. Membership...

How to add a sub-advertiser in IngeniousPlex?

Step 1: Go to User Management from the left navigation and select Create New User Now, in the Account Type, add Sub-advertiser (Image 1) Add the name of the agency for whom the sub-advertiser is required Status is to be kept Active by default, unless any other...

How to create users (advertiser/agency) in IngeniousPlex?

Step 1: Go to User Management from the left navigation and click on Create a New User Fill the required details (Image 1) Account Type is depicts if the client is an agency or advertiser Account Manager and Ad-ops Manager will be confirmed by the AM Status is to be...

How to Integrate Partner and SSPs in IngeniousPlex?

In order to integrate any given SSPs, you must have access to the admin login. Find the next steps mentioned below. Step 1: Before adding SSPs, you will be required to add partners, for that, go to Partner Management from the left navigation bar and select Partner...

How do I create a Banner ad creative in IngeniousPlex?

Step 1: Go to Creatives - Add New Creatives from the left navigation. Select the SubAdvertiser for whom you’re creating the said campaign for. Now from Media Channel, select Banner. Next, choose the creative type from Java and Image. Give a name to the creative. For...

How do I create a native ad creative in IngeniousPlex?

Step 1: Go to Creatives - Add New Creatives from the left navigation. Select the SubAdvertiser for whom you’re creating the said campaign for. Now from Media Channel, select Native. Give a name to the creative. For eg. IngeniousPlex_Traffic_Native. Step 2: add the...