Structure – SDR Training
General Overview & Product Understanding
Understanding of the industry
- How does Advertising work?
- How Online Advertising Works?
- How Online Advertising has evolved?
- Major Players of the Online Advertising
- Flipkart, Amazon, Snapdeal, etc…
- Premium Publishers – Quora, TikTok, etc..
- The Other whole Internet
- What is a Media Plan and its components?
- Size of the Digital Advertising Industry
- Stakeholders of Online Advertising
- Advertiser / Direct Marketers
- Media Houses / Publishers
- Ad Networks
- Trading Desk
- SSP/Ad Exchanges
- Advertising Support Tools
What does IngeniousPlex offer?
Ingenious Plex is a Digital Advertising Cloud Platform, it helps marketers and agencies in placing ads on various publishers/digital media websites and apps across the internet.
- How does it works with Direct Advertisers and benefits them?
- How does it work with the Advertising Agency and benefits them?
What is our USP
Product Knowledge – Platform Overvie
- Types of Accounts Available – Advertiser / Agency
- How to sign up and its working (screenshots will be added)
- Structure of the Platform – Agency > Sub Advertiser > Creative > Campaigns
- How does the platform work
- How to create a campaign
- How to add funds
- How to add creatives
- So on and so forth…
Script – Agency
Script – Advertiser
FAQs – That prospects may ask over the call
Post Demo Mail
Missed Demo Mail
– With full pricing details
– Any other special requirements asked over the call
Connection request message
Follow up 1
Follow up 2
– Any condition where the representative isn’t sure of the answer
Intro message (if required)
Missed demo message
– Flow of prospect nurturing & follow-up
– Basics of creating a LinkedIn profile
– Sample content to add in their profile
– Basic etiquettes of Zoom call
– Supporting PPTs that may be required (company profile, demo PPT, etc)